Top 5 Commercial Video Styles That Drive Results For Businesses
Video content is one of the most effective marketing tools available to businesses today. Video is a powerful tool for engaging audiences and converting them. Not all videos are the same. Selecting the right style is key to successful video marketing. This post will break down the 5 top commercial video styles, which consistently produce results for businesses. It will help you to better understand your next video project.
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info@mountupmedia.com
(850) 376-6907
1. Testimonial videos: Transforming customer experiences into trust
Why it Works:
Video testimonials show real customers describing their experiences with your company. In a market where consumers are becoming more skeptical about traditional advertising, testimonials can provide social evidence and help potential clients to feel confident in what you offer.
Use Case:
Ideal for businesses that compete in a competitive industry or offer high-ticket services or products. Even the best sales pitch can’t beat a testimonial from a happy customer.
Best Practices
- Real clients are featured, not actors.
- Be honest and conversational.
- Film them in a professional environment, but let their personalities shine through.
- Specific results they achieved using your product or service.
Results:
When testimonials are used effectively, businesses often experience higher engagement and conversion rates on their landing pages.
2. Promo Videos: Create Excitement and Buzz
Why it Works:
These videos are visually stunning and high-energy pieces that promote a product, event, or service. They are designed to create excitement and encourage immediate action, whether that is a purchase, sign-up or an event.
Use Case:
Ideal for seasonal campaigns or time-sensitive promotions, such as product launches.
Best Practices
- Keep your video short – 30 to 60 seconds should be sufficient.
- Your most persuasive selling points are the best way to start.
- Grab attention with upbeat music or bold visuals.
- Include a strong CTA (call-to-action) at the conclusion.
Results:
When combined with email marketing or paid advertising campaigns, a well-executed promotional video can increase brand recognition, traffic and sales.
3. Simple Explainer Videos to Simplify the Complex
Why it Works:
Explainer videos simplify complex concepts, services or processes. These videos, whether animated or live action, focus on informing the viewer and subtly guiding them towards a decision.
Use Case:
Ideal for SaaS, startups or companies that have offerings which require more explanation in order to fully understand them.
Best Practices
- Begin by identifying what the viewer is experiencing.
- Your solution should be presented clearly and concisely.
- Keep the audience engaged with voiceovers and animations.
- The length should be between 60 and 90 seconds.
Results:
Explainer videos have been shown to increase the time spent on your website, and improve understanding of your products or services.
4. Brand Story Videos: Making a Connection Emotionally
Why it Works:
Storytelling has been a powerful marketing tool for centuries. Brand story videos focus on “why” instead of “what” or “how”. They show your mission, people and journey in an emotional way.
Use Case:
These videos are great for homepages, social media branding and “About Us”. These videos can help you build loyalty to your brand and create long-term relationships.
Best Practices
- Start by telling your origin story, or with a pivotal event.
- Your business’s values should be highlighted.
- Include footage of the founders, members of the team, or behind-the scenes.
- Set the mood with high-quality visuals and music.
Results:
Businesses who invest in authentic storytelling see a increase of brand recall as well as a stronger emotional connection with their audiences.
Contact Us
info@mountupmedia.com
(850) 376-6907
5. Product Demo Videos: Showing the Features in Action
Why it Works:
Seeing is sometimes believing. Demo videos allow potential customers to see your product in action. These videos eliminate buyer uncertainty by showing what to expect.
Use Case:
Ideal for businesses that sell products with multiple benefits or features, such as e-commerce or tech companies.
Best Practices
- Focus on key features that will solve the problem of your customers.
- Use real use-case scenarios.
- Keep the visuals simple and clear.
- Add subtitles or text on screen to improve clarity.
Results:
A well-crafted demo can increase the purchase intent of buyers and reduce return rates as they know what to expect.
What is the Best Video Style for Your Business?
Your video marketing strategy must be tailored to your business. Here’s a guide to help you choose:
- Want to build trust with your customers? – Testimonial videos
- Want to promote or drive urgency? – Promo videos
- Need to explain an idea or product that is complex? – Explainer videos
- Want to connect with someone on a more personal level? – Brand stories
- Want to demonstrate how your product functions? – Product demo videos
Sometimes, mixing two or more styles together can have a greater impact. A brand story video could end with a product demo or a testimonial could include footage from a promotional shoot.
Success Tips for Commercial Videos
It’s more than just choosing a style to create videos that get results. Here are some key tips for elevating any video project.
- Know Your Audience: Customize the tone, visuals and messaging to meet your target market.
- Quality is important: An inferior video can do more harm than good to your brand.
- Be concise. Today’s audiences have short attention spans. Be concise.
- Add a call to action: Do not leave your viewers wondering what they should do next.
- Optimize your videos for mobile and social media: Videos should load quickly on all devices and look great.
Final Thoughts – Videos that Move Your Business Ahead
Video is essential in the modern business world. The right commercial video will help you build trust and reach new audiences.
Each of these five video types can be used to boost your marketing and communication efforts.
You should work with a video production team that is both creative and strategic.
At Mount Up Media we are experts in creating commercial videos that will get you noticed and produce measurable results. We can help you bring your vision to reality, frame by frame, whether it’s to tell the story of your brand, increase product sales or launch a new campaign.
Contact Us
info@mountupmedia.com
(850) 376-6907
