The video production process is the creation of a video. This can be a short movie, a marketing video for a business, a TV commercial, music video or other visual content. Video production can vary according to the project but is essentially three stages:
- Pre-production – the planning phase
- Production – the actual filming process
- Post-production – the editing and finalizing stages
Understanding these three stages will help you produce high-quality videos that are effective. Mount Up Media specializes in professional video production to ensure that your videos are engaging and high-quality. But when making videos what does the production do? Let’s break it down step by step.
Stage 1: Preproduction – the Blueprint for Video Making
The pre-production phase is crucial to the success of any video project, as it sets the stage for everything else. Even the best editing and camera work won’t be able to save a badly executed concept without proper planning.
Pre-Production: Key Element
1. Concept Development
Each great video begins with an idea. In this phase, the purpose of your video is determined, whether it’s to promote brand awareness, a product, tell a story, or engage customers.
- What is the message you wish to send?
- What is your target market?
- What actions do you wish to see your viewers take?
Your video will have a clear purpose and direction if you use a concept that is well developed.
2. Scriptwriting and Storyboarding
The script is then written once the concept has been solidified. The script includes the following:
- Dialogue
- Scene directions
- Camera angles
- Voice-over narration
The storyboard acts as a visual representation for the scenes. This helps to visualize the final video.
3. Casting & Crew selection
Casting is the process of selecting the right actors, presenters or voice-over artists to be in front and behind the camera. Casting is the process of selecting actors, presenters or voiceover artists.
The crew behind the scenes includes:
- The Director
- Videographers
- Lighting and sound technicians
- Makeup Artists (if required)
- Production assistants
4. Location Scouting & Logistics
A video’s story can be enhanced by the right location. Consider the following factors:
- Natural vs artificial lighting
- Accessibility
- Permits are required for shooting in public places.
- Considerations for the weather
Before production can begin, you must also arrange for all the necessary equipment, such as tripods, microphones, lighting kits and cameras.
Stage 2: Production, Bringing ideas to life
All the pre-production planning comes to fruition in this phase. The team of production crews sets up all the equipment needed and starts shooting the video in accordance with the storyboard and script.
The Production Phase: Key Aspects
1. Filming & Direction
Professional videographers capture each scene using high-quality audio, lighting and cameras. The director supervises the entire process to ensure that everything is in line with the project’s vision.
2. Lighting & Sound
- Lighting is essential to ensuring that your subjects are visually appealing and well-lit.
- To capture crisp and clear audio, high-quality microphones must be used.
- You can use soundproofing to reduce unwanted background noise.
3. Multi-Takes and Angles
For the best possible outcome, each scene is shot multiple times from different angles. This allows for flexibility in the editing process and seamless transitions.
4. B-Roll footage
Additional shots (B-roll) are captured in addition to the primary footage. This includes:
- Scenic photos
- Close-up details
- Background visuals
B-roll footage is a great way to enhance the story and add additional content to post-production edits.
Stage 3: Post Production – Refining Raw Footage
After filming, the footage is sent to post-production, where magic editing transforms the video.
The Post-Production Process: Key Elements
1. Video Editing
Adobe Premiere Pro or DaVinci Ressolve are used by editors to:
- Clips can be arranged to create smooth transitions by cutting and arranging them.
- Add background music to your sound effects
- Add graphics, text, and branding elements
2. Color Correction & Visual Effects
The color grading process enhances visual appeal by adjusting brightness and contrast to create a certain mood or style. This phase also adds special effects (if necessary).
3. Audio Enhancement
- Background noise is reduced
- Voiceovers and video are synced.
- The music tracks set the mood.
4. Review & Approval Final
Multiple revisions are sometimes required to ensure consistency and quality. The client reviews the draft, and gives feedback on any changes that need to be made.
Why professional video production is important
Professional video production has several advantages over self-produced videos.
High-Quality Sound and Visuals – Professional videographers ensure that the videos have a cinematic feel. Strategic Storytelling: A professionally produced video is a powerful tool for communicating a brand message. Professionally edited videos engage viewers. Optimized Distribution – Videos are tailored to social media, YouTube or TV.
Mount Up Media specializes in providing top-notch video services that will bring your vision to reality.
When Making Videos What Does the Production Do?
The production process of a video includes:
- Plan and organize all elements prior to filming.
- Directing scenes and filming to capture high quality footage.
- The video should be edited and refined to make the most impact.
Each stage is crucial to ensuring that the final product will be engaging, informative and effective.
Mount Up Media is the place to go if you want to create videos that will enhance your brand and increase engagement.
Need professional video production services? Mount Up Media can help you realize your vision.
